Exponential View

Exponential View

🤖 Your agent, whose interests?

Meta’s Muse shows that users want a digital butler, but there may be a conflict of interests

Azeem Azhar
Sep 25, 2026
∙ Paid

Meta launched Muse earlier this month. It soon became the top free iPhone app in the US. It is a cousin of Instinct, the invite-only assistant you text, and of OpenClaw agents like my AI chief of staff, R Mini Arnold. Jolly, Muse’s digital avatar, is just cuter, and probably easier to use. (Sorry, RMA.)

Meet the Muse mascot, Jolly. Who doesn't love a little guy? | Mashable

This is the original promise of AI agents, as articulated by Pattie Maes back in 1994:

Agents radically change the current user experience, through the metaphor that an agent can act as a ‘personal assistant.’ The agent acquires its competence by learning from the user as well as from agents assisting other users. Several prototype agents have been built using this technique.1

It was a digital butler, in the words of Nicholas Negroponte, founder of MIT’s Media Lab, that knows your context and gets things done. If such butlers work, they end up standing between you and everything you buy.

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