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In software development and marketing my experience has been that AI broadens the gap between expert and novice. I'm reminded of what we used to say about OO (Object orientation) when it was new:

'OO makes good designers great, and bad designers obvious!'

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great line!

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That's so true. I have clients who expect 25% productivity gains by using ChatGPT to write emails and it's not happening. Agents is a whole new level, but I don't know how fast companies can embrace it and how "production ready" agents are.

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I resonated strongly with many of these points. The fact that even today, in a high stake CXO level senior management conversation, you hear someone giving example of ChatGPT being used for their child's homework or writing their emails, is quite unbelievable to me. And it happens almost daily. I feel, the disruption is here, and the speed of disruption is going to go exponentially faster. Those who are very good at their jobs, if they do not invest, time, effort and attention in learning this - they will lose an opportunity to become their best selves. And I honestly feel, stopping it because it looks scary good wasn't an option / isn't an option any more.

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