Two weeks ago, Indian and Chinese soldiers faced off like stone-age warriors. Clubs, spikes, fists, 13,500ft up in Ladakh, brutalising each other in this firearm free zone.
This week, the battle between the two nuclear-armed powers moved to another arena: the digital market. India banned 59 Chinese apps, including TikTok and WeChat.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F02412944-500d-42b0-92e8-ddcbd61074b0_231x320.png)
TikTok has more than 200 million users in India, and it may be the companyโs biggest market. Some Indian TikTokers have millions of followers, charging thousands of dollars to post clips. Startups like EduTok have been built on the platform.
Keep reading with a 7-day free trial
Subscribe to Exponential View to keep reading this post and get 7 days of free access to the full post archives.