Exponential View

Exponential View

📈 Monday data: Damming the slop floods

AI makes content cheap. Who pays to make it trustworthy?

Azeem Azhar, Hannah Petrovic, and Marija Gavrilov
Sep 28, 2026
∙ Paid

There’s a flood of AI content coming down the pipeline across all forms of media. Music, images, LinkedIn posts, longform, and book summaries. As AI output grows, the question becomes: what does a future coexistence with AI-generated content look like?

The growth of websites made by AI has been noticeable since 2023. Now every third webpage created has some part attributable to AI.

Press releases, expected to be a trustworthy source of information, hit an all-time high of nearly a 50% chance of containing AI-generated text in June this year — doubling within a year. AI-generated content and assistance are becoming normalized.

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