Exponential View

Exponential View

🔮 The $22 billion question about AI self-improvement #610

Plus: Cheap solar, who pays for Claude & DNA immunotherapy++

Azeem Azhar
Nov 15, 2026
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It’s simply the best, data-rich source for the money on how AI is reshaping the economy. — Matt G., a paying member


My AI agent bought an iPhone for me this week. For an Uber, I’d still reach for the app.

That’s where we start today – I look at which jobs are worth handing over to AI, and why more Brits are paying for Claude. We’ll also look at what cheaper renewable power still needs and whether AI self-improvement owes more to intelligence or a massive research budget.

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Claude Britannia

Brits are spending more and more on AI. One in twenty adults in the UK pays for AI, spending more than $1.3 billion a year. Five percent is early days, but it is a fast ramp – it was 1% two years ago, and 2.5% a year ago. London is the hotspot; the professional skew is predictable, with those involved in tech, finance, education, and PR. And we are increasingly falling for Claude. Its share has quadrupled in a year.1 Was the trigger the improved harness on Claude Cowork?

Separately, William Gildea made his first purchase using his Instinct agent, sweaters for winter. My Instinct agent secured my iPhone Duo for me on Tuesday. Hannah Petrovic’s agent booked a squash court for a showdown with Marija Gavrilov. We’re playing around with them and finding them quite useful.

But in general, agent-based shopping is still early. Uber says four rides out of 320 million during Halloween week were booked by agents. I’m not sure I’d use an agent to book an Uber yet; hitting the app is easier. But getting an iPhone Duo, which involved checking Apple’s website every few minutes from 7 am, is a perfect job for them. So is finding finicky, complicated products like surge-protected power extensions, medicine pouches, or, in Will’s case, woolly jumpers.


Fair-weather friends

The technology is doing its bit. Adding wind to solar and batteries cuts the median cost from $105 to $86 per MWh. North of Milan and Montreal (yes, they are on the same latitude), it falls from $164 to $99. Based on hourly modeling over ten years, Kingsmill Bond and Daan Walter reckon that sun and wind mostly cover for each other – except for a difficult combined lull for about a week every four.

Ember also finds that 83% of the 750GW of fossil plants being planned sit where reliable renewables (with a bit of gas backup) cost under $100/MWh (which is roughly implied with oil at $60 a barrel).

My take is that technology costs will keep falling, and those that haven’t yet benefited from reductions (like panel installations) will start to yield as robotics improve. But redesigning the grid into a largely renewable-based one also requires more than better technology. It’ll need both a better cost of capital (gas plants still find capital cheaper than solar) and financial instruments that match energy prices to the volatility renewable-based energy brings.

See also:

  • Our team’s solar supercycle modeling and analysis.

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