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I’m not getting all Heaven’s-Gatey when I suggest that the new coronavirus (SARS-CoV-2) could have a catalytic effect on the transition to the exponential age. It throws into relief so many of the current issues of our modern geopolitical and economic arrangements.
The world was already a tense, wound-up place. Trust in institutions, especially government, was at historically low levels. Political discontent, which has many parents, was rising in richer and poorer nations. The questions about whether our governments work for us or for the few was being asked in different ways across the world.
This was coincident with (or perhaps exacerbated by) the accelerating effect of exponential technologies. Whole industries seem to be on the verge of being Blockbustered (or Netflixed?) as our industrial structures reconfigure around horizontal platforms, data and ecosystems. The average worker seemed more precarious than ever, treated as a fungible low-value asset, towered over by a technocratic elite.
We were managing this shift under that looming threat of climate change. This made planning for change harder than ever. We couldn’t just throw more consumption at the problem and hope more panem et circenses could buy off the huddled masses.
Now to this hugely complex moment of change, we have an exogenous shock. A massive, tiny bundle of protein, the troublesome 120nm-diameter spiky virus. In its shell, is a single strand of RNA, carrying just eight kilobytes of genetic code. It begins:
attaaaggtt tataccttcc caggtaacaa accaaccaac
Germs have changed the course of history in the past. Zoonotic transplants from crowded European towns, where humans lived cheek-by-jowl with their animals, were a powerful ally to the Spanish during the genocidal colonisation of South America.
Writing this week in the New England Journal of Medicine, Bill Gates calls Cov19 a “once-in-a-century” pandemic. (Buzzfeed is keeping a useful data feed on spread and cases worldwide.)

The Economist is even-handed in its (gruesome) assessment, which is a recommended read.
Officials will have to act when they do not have all the facts, because much about the virus is unknown. A broad guess is that 25-70% of the population of any infected country may catch the disease. China’s experience suggests that, of the cases that are detected, roughly 80% will be mild, 15% will need treatment in hospital and 5% will require intensive care. Experts say that the virus may be five to ten times as lethal as seasonal flu, which, with a fatality rate of 0.1%, kills 60,000 Americans in a bad year. Across the world, the death toll could be in the millions.
Might it catalyse some rapid systemic changes, force us into adapting rapidly and doing new things?
I think quite possible. Last month I argued the coronavirus might change our world in several ways: take a look here.
I identified six major trends. They have held up well, in fact, widely corroborated by the past three weeks. The summary is below.
Reinforce the power of scientific collaboration and the open-sourcing of global threats.
Digital quarantines through better information and social credit systems.
One of my friends has been stuck in his apartment in Shenzhen (with three young kids) for close to three weeks. He tells me that his phone-and-QR-code is becoming something of a second ID card for him.
EV reader, Dev Patel, describes in great detail about how the process is unfolding through this translation of a lecture on the use of big data to fight the SARS-CoV-2 epidemic in China.
Reinforce the importance of genomic technologies.
We’re able to use rapid sequencing techniques to start to understand the epidemiological characteristics of this outbreak, by tracking genetic drift.
This data suggests that the virus may have been present (but unnoticed) in the US for a few weeks.
Remote everything - we’ll travel less.
Zoom, the video conferencing firm, has added 2.22 million monthly active users in 2020, compared to 1.99 million in all of 2019. To support my calls with people in China, I added a Chinese +86 dial-in number to my Zoom account. This cost £100 a month. (Zoom stock is up nearly 50 per cent in the past three months.)
The SARS crisis in 2002 is credited with helping to launch China’s e-commerce industry, and so far the Chinese tech industry appears to be benefiting from SARS-CoV-2 as well—even if they too have to work from home).
My friend, Max Niederhofer, reckons that the speculation around the virus is “eviscerating the travel industry.” Just taking China and Italy out of the global travel portfolio would knock 15 per cent off the industry this year.
Encourage self-sufficiency especially around food, energy and products.
60 per cent of North American manufacturers are already being impacted by the coronavirus outbreak, and 34 per cent expect their business to decline as a result. A fifth of the companies surveyed have production facilities in China. For many, the biggest worry is uncertainty about how the outbreak will unfold or how long it will last, which makes it difficult for them to plan future business decisions.
SARS-CoV-2 has led to a new record for the total amount of global inactive container tonnage. This is partially due to the growth of shipping fleets—8.8 per cent of the global fleet is idle today, compared to 11.7 per cent in 2009 during the financial crisis. The impact will be felt around the world in the coming months as it translates into major supply shortages.
China’s carbon emissions have dropped by almost a quarter over the past two weeks as a result of measures to contain the coronavirus. NO2 air pollution over China is down 36 per cent on the same period last year, and domestic flights have plummeted by 70 per cent. The key question is whether the reduction will be sustained, or if it will be wiped out in the recovery process as the Chinese economy grinds back into gear.
China’s PMI has collapsed to new lows.Airborne NO2 output has collapsed across China. Air quality is up, economic activity down.
The economic costs of SARS-CoV-2 will be enormous. Chinese growth is forecast to fall to 3.5 per cent, and stock markets around the world are tumbling as the scale of the crisis becomes clear. The impact on global supply chains is likely to reverberate for months.
Lend support to the nativists, populists, statists and wall-builders.
There is a huge experiment going on, what might we learn?
The thing is, most of us don’t readily question the status quo.

Most of us alive are not innovators. Although, a disproportionate number of you reading this will be.
So the bulk of our peers don’t need to experiment or feel they can ask the question, “could this be done differently”. Or perhaps they can ask the question but aren’t heard. As the governments take steps to mitigate the spread of the virus, all of us, even the most laggardiste, will be forced to adapt. We are all becoming early adopters.
A shock like the steps being taken to slow down the spread of the coronavirus, and the impact a rapid growth of infections could have on a health system, will force us to adapt. Here are some interesting questions. I’d welcome your questions and comments below.
How will the culture of travelling to work or school change? How will adapt to remote working and learning? Will we change our behaviours to support more asynchronous, distributed work patterns?
I’ve had four overseas meetings cancelled. We’ve made do with video-conferencing. I’ve had less jet lag. Dozens of conferences are being cancelled and going online-only, including a massive one from Salesforce. Amazon cancelled “non-essential travel” for 798,000 employees. Now, if these firms survive without the huge costs of in-person conferences and “non-essential travel”, will they rush to reinstitute them once we have this almost-pandemic under control?
My buddy in Shenzhen has a primary-school-age daughter. She has been attending classes delivered by Zoom video conferences. Does this create a moment to innovate around teaching techniques (learn by YouTube, discuss by video conference, for example)?
Will one consequence of work-from-home be felt by parents, in particular mothers, who may find these arrangements (work anywhere, anywhen) better allow them to participate?
How will isolation measures impact gig workers and low-wage workers on zero-hours contracts? White-collar, salaried professionals, like lawyers and developers, can work remotely with aplomb. Not showing up to the office doesn’t mean not getting paid. Not so for a Deliveroo driver or hotel cleaner. If large parts of the economy are effectively furloughed for months at a time, how will we respond?
How rapidly will this make firms think about complicated transnational supply chains? Will this accelerate the trend of reshoring? Will it accelerate the unwinding process of the last three decades of globalisation?
Reshoring was already growing. Firms were bringing manufacturing closer to home. Initially, this pattern started to emerge because the rising living standard in China was eliminating the cost advantage of overseas manufacturing. Greater automation meant local production, even in high-cost markets, did not carry as much of a premium as offshore.
It was a trend identified five-years ago by BCG:
Recently, geopolitical imperatives, particularly around data sovereignty, have seen more localised manufacturing. Take, for example, Apple’s production of Indian iPhones takes place locally, albeit in a Foxconn factory.
Will authoritarian systems be more powerful or less powerful after they have dealt with this outbreak?
Censorship obscures the truth not just from the public, but from the authorities.
“Without open media and an opposition to check on bureaucratic hierarchy, knowledge from the front lines of the 2019-nCoV outbreak did not reach Beijing,” argues Matthew Kavanagh in The Lancet. “Weeks into the outbreak, leaders were forced to publicly threaten that officials withholding information “will be nailed on the pillar of shame for eternity”.”
Zeynep Tufekci’s excellent piece in The Atlantic outlines just how China’s massive censorship and surveillance system may have left them blind to the danger in the early days of the coronavirus outbreak.
The Iranian authorities seem particularly ill-prepared. (See this video of a shopping mall in Iran and follow Twitter user, @aliostad, who is keeping track of the outbreak in Iran. It isn’t going well.)
Democracies tend to handle epidemics better than non-democracies. Will this be true today?

Democracies “recognize that public health fundamentally depends on public trust”, says Ariana Berengaut. But public trust is at government and politics is at low levels.
And in some case, like the current British government, fought its electoral campaign with explicit attacks on the mechanisms of the state that stand outside politics, such as the judiciary and the Civil Service. At a moment when trust is most needed, to manage this burgeoning public health crisis, the government has been involved in a vicious attack on the very institutions that engender that trust.Says Bergengaut: “the very advantages that a democracy has in a public-health emergency are also those under greatest threat today from Trump and like-minded populists and nationalists around the world. In the United States, Trump has eviscerated traditional sources of public trust and trampled on almost every form of international cooperation. He drove away science-policy advisers, dismantled the White House office tasked with preventing pandemics, and ousted its well-respected chief.”
There are similar issues in the United States which has denuded the capacities of its state in every way except war-fighting (and yes, they just de facto admitted to losing the war against the Taliban even after bombing Afghanistan into the ‘stone age’.) Take this story of a Reddit user who tried to get a SARS-CoV-2 test — but failed despite running a fever and having returned from Japan. America’s CDC wouldn’t sanction it.
Change was coming
Massive system-wide change was coming well before anyone had heard of SARS-CoV-2 or the disease caused by the virus, COVID-19. This is why I started writing Exponential View nearly five years ago. The complex system of our societies is emerging new structures and new behaviours in ways we hadn’t witnessed for a hundred years.
We now have an exogenous shock which shaking some of the assumptions of the cosy model of the last forty years. I wouldn’t go as far as to say that our response to coronavirus will cause widespread change. If it is really lethal, it might. But rather, rendering our present tools and systems vulnerable and useless, it is forcing us to adapt and invent so quickly. Perhaps we’ll like those adaptations.
Comments are open for members and non-members. Feel free to share this or hit the heart above.
😎 Azeem
P.S. On how I am managing remote work
I spent nearly 15 hours in video calls this week—directly as a result of the cancelled trips because of the virus precautions. I was due to be in Hong Kong this week. And a meeting in Berlin was cancelled. So too forthcoming trips to Dubai and the US.
My Zoom account is working double time. I wanted to share a couple of my tips and tricks for working on Zoom.
I tend to log-in twice, especially when I am presenting. One log-in is from my primary desktop, an iMac. This has a camera. I prefer an external Logitech camera to the built-Apple webcam. I use noise-cancelling headphones.
I record my Zoom calls (with the participants’ permission) and send them to Otter for a rough transcription.
The second log-in is from an iPad. This means that when I present, I can also see how other attendees see my talk (including slides). When I am not presenting, I take notes on this iPad in Bear.
I’ll also have my iPhone running with WhatsApp and/or Signal for any backchannel that is needed. I can also put notes into Bear on my iPhone when I present. This syncs up with Bear on my iPad.
If I am involved in a working session in Zoom, I’ve found live-editing Powerpoint or Google Slides while taking feedback from other participants can be very effective. Obviously, there are more sophisticated collaboration solutions, like smart-boards, but I find this set-up is effective in my home office (and, in a cut-down way, from hotel rooms too.)
P.P.S. The Latin Bridge is a homily to the assassination of Archduke Ferdinand. If you have time, Simon Kuper was a beautiful essay about the event and the place.
P.P.P.S. EV reader, Nicolas Granatino, is producing a daily COVID-19 update which you can get here.
Great analysis Azeem. One parallel I would draw is to the changes in corporate behaviour caused by the 2008 financial crisis, especially in discretionary spending areas. At that time I was helping set up an innovation unit in a public relations firm. We found major clients decimating (or worse) their marketing budgets, and seeking ways to continue promoting their products and services. Social media suddenly went from hobby to prime focus in many cases and it’s fair to say many of the things we did in those early years have been improved and industrialised in the past decade, to become a central form of corporate communication. That said, as levels of innovation have dropped so costs (and rent-seeking) have increased, making these once-new channels and behaviours now resemble the past, in an Animal Farm sort of way.
Azeem, thank you for a thorough and thoughtful article. I want to respond to your question about travel and the effect this disease will have in it. I owned an agency that focused on tourism. SARS happened in our first couple years in Business. COVID-19 will have a short end mid term effect on business travel but it won’t last, in my opinion and experience. The travel industry is very influential. It is the second or third largest industry in our country. There is a tremendous amount of money in the industry so the leaders will respond quickly to push the focus toward the need to connect in person vs long distance meetings. In many cases they are right. After a year or so of cutting back on travel there will be pent up demand for travel and the doors will open again. I do feel that small business owners will rethink nonessential travel but in the end they too will forget. We have an amazing ability to forget.
Stay well.